As the world looks ahead to COP30, attention is rightly shifting to the systemic impacts of nature loss — and the data that helps make those impacts visible.

In a recent ITV News report — underpinned by analysis from Earth Blox — the accelerating deforestation of Brazil’s Cerrado was brought into sharp focus. Often overlooked, the Cerrado is the world’s most biodiverse savannah and a vital carbon store, regulating water and climate across much of South America.

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The report highlights the cascading effects of forest clearance — from carbon emissions and worsening droughts to the destruction of Indigenous territories. This is not a distant concern. It is an issue that affects lives, livelihoods, and ecosystems at a scale that is measurable, visible, and deeply interconnected.

Earth Blox analysis quantified both the extent of deforestation and the associated carbon emissions across the region. By turning nature and climate data into clear, evidence-based insights, we help ensure these changes don’t go unseen.

Because what can be seen, can be acted on.

And action is what’s needed. Businesses, financial institutions, and public agencies each have a role to play in addressing nature loss. By integrating these insights into strategic decisions, they can identify exposure to risk, monitor change, and contribute to long-term resilience — not only for ecosystems, but for the people and economies that rely on them.

The Cerrado may be called a ‘forgotten forest’. But the data tells a different story and it’s one we must choose to listen to.

Watch the report on ITV News here: The forgotten forest: Brazil’s vanishing Cerrado.